Techwards Enables Real-Time Feedback Analysis for a Leading Affiliate Marketing Firm
Our client, a prominent affiliate marketing firm with an annual revenue exceeding $1 million, manages over 500,000 blogs that rank across more than 10,000 keywords on Google. To remain competitive in the B2C SaaS industry, staying updated with user feedback is crucial. With thousands of user reviews scattered across various peer review platforms, the client faced challenges in extracting actionable insights. Techwards partnered with the firm to develop an AI-driven platform that provides real-time feedback analysis, enabling them to maintain their competitive edge and enhance their product offerings.
Problem Statement
In a mature SaaS market, where competition is fierce and innovation is rapid, staying ahead requires constant monitoring of user feedback. The client struggled to:
- Keep up with thousands of user reviews spread across numerous peer review platforms.
- Identify which products were leading the market and which were gaining traction.
- Analyze regional strengths and weaknesses of competing SaaS products.
- Extract valuable insights from millions of textual reviews, a task too complex and time-consuming to handle manually.
- Ensure that insights remained current and relevant, as trends in SaaS products change rapidly.
Solutions
Techwards delivered a comprehensive AI-driven solution tailored to the client’s needs:
- Custom Scrapers: Developed in-house scrapers to extract reviews from various peer review platforms and integrated third-party scrapers to expedite the time to market.
- Generative AI for Sentiment Analysis: Implemented text review analysis using Generative AI, providing sentiment insights and categorizing feedback.
- Optimized AI Processing: Minimized AI processing time by employing batching and asynchronous requests, ensuring timely insights.
- Unified Analytics Portal: Built a unified portal for bulk product scraping, analysis, and scoring, with flexible grouping options for products across different categories and platforms.
- Weighted Analysis: Incorporated a weighted analysis model that accounted for recency bias, ensuring that newer reviews had greater influence on insights.
- Embedded Analytics: Deployed real-time embedded analytics on public-facing web pages, offering up-to-date industry trends and competitive insights.
Outcome
Techwards’ AI-driven solution significantly enhanced the client’s ability to derive actionable insights from user feedback in real time. By providing real-time analytics on their blogging websites, the client was able to attract more traction and establish greater authority in the SEO space. The deep competitive insights enabled their partner affiliate companies to identify areas of improvement and refine their products accordingly. As a result, the client strengthened their position in the B2C SaaS market, ensuring long-term growth and sustainability.
